Francesco Sottile

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages. With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs).

WordPress is a website builder and content management system. It is an open source software that anyone can use to make any kind of website imaginable. It started out as a blogging platform in 2003 but soon transformed into a CMS and later a full-fledged website building platform.

The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU). The GDPR mandates that EU visitors be given a number of data disclosures.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering

Agile software development refers to software development methodologies centered round the idea of iterative development, where requirements and solutions evolve through collaboration between self-organizing cross-functional teams. Scrum and Kanban are two of the most widely used Agile methodologies.

ITIL (formerly Information Technology Infrastructure Library) is a set of detailed practices for IT service management (ITSM) that focuses on aligning IT services with the needs of business.

A feasibility study is an analysis that takes all of a project's relevant factors into account—including economic, technical, legal, and scheduling considerations—to ascertain the likelihood of completing the project successfully.

A technical requirement document, also known as a product requirement document, defines the functionality, features, and purpose of a product that you're going to build. Assumptions, Risks, and Dependencies: Factors affecting the project and requirements.

Technical audit (TA) is an audit performed by an auditor, engineer or subject-matter expert. It evaluates deficiencies or areas of improvement in a process, system or proposal. Technical audit covers the technical aspects of the project implemented in the organization.

Infrastructure as a service (IaaS) is an instant computing infrastructure, provisioned and managed over the internet. It helps you avoid the expense and complexity of buying and managing your own physical servers and other datacenter infrastructure.

PaaS: Platform as a Service. Cloud platform services, also known as Platform as a Service (PaaS), provide cloud components to certain software while being used mainly for applications. PaaS delivers a framework for developers that they can build upon and use to create customized applications

Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service (PaaS).